Milan, 12 February 2009 – As ZonaTortona Design continues its extraordinary growth trajectory, a number of innovative creative initiatives and a new ten-point Manifesto ensure that this pioneering design event remains a worldwide leader. “ZonaTortona Design is the only event of its kind with such truly international status,” Maurizio Ribotti, CEO of DesignPartners, the company which curates and manages the event comments. “Over 70% of our visitors come from abroad because they see this as the essential annual reference for innovation in design. This year we are introducing our Manifesto to ensure that ZonaTortona continues to evolve as an international and avant-garde nexus for the exchange of ideas in the world of design.” ZonaTortona Design’s expansion has been a consistent theme in the eight years since the event began, with an average annual growth rate of 16%. In 2008 the event attracted more than 200 clients, 1,000 journalists and 88,000 visitors. All indications for 2009 are suggesting this trajectory will continue. ZonaTortona Design is also expanding physically, moving into ZonaRomana with locations including the Spazio Botta, with its generously dimensioned lofts in a typical Milanese townhouse and the Franco Parenti theatre, which has recently been upgraded by architect Michele De Lucchi.

Introductory Press Release

Milan, 22-27 April 2009

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