Archives for posts with tag: environment

We are glad to announce that Gabriele Centazzo, president of Valcucine receives the “Premio dei Premi per l’Innovazione” selected from the ADI Design Index 2010 “for the social and ecological awareness with which Valcucine, a company that expresses a business culture based on ethics, environmental friendliness and innovation, has been managed since the eighties .
The prize has been given to this commitment as an example for businessmen and designers to the aim of encouraging attention to sustainability as a method to be adopted, together with formal and functional research, in planning and producing design products.” The privileged location for the prize-giving ceremony is the Quirinal Palace where the prize will be awarded personally by the President of the Italian Republic Giorgio Napolitano. This prestigious prize, established by the Ministry of public administration and innovation, is aimed at sustaining business initiatives in many sectors, rewarding creative activities so that a culture of change and innovation can be developed in our country. The Italian Minister of Public Administration and Innovation, Renato Brunetta, has listed ADI amongst the reference associations for the Prize because of the value of the selections made by the Compasso d’Oro, that has been promoting Italian design for over 50 years, putting the innovative qualities of the project and of the product to the fore.

For us, the “Premio dei Premi” is the crowning achievement at the end of a thirty-year long path paved with genius and passion: an important award for a manufacturing company whose profit is, above all, the consequence of an ethical and cultural process. We have always been guided by Nature that inspires the potentials to be expressed as well as the limits to be respected. Our design is an “intellectual” one in which aesthetics and plenty of creativity go hand-in-hand and in which research into useful and beautiful things combines with respect for Man and for the environment.

Let's clean up the world

Those who buy a product are increasingly more informed and conscious of the importance of preserving our natural heritage and increasingly more willing to carry out an active role in environmental protection. These people want to know whether the object they are purchasing has been manufactured in compliance with a philosophy and a production process that respects the environment and protects the health of Man. Many companies call their products “ecological”, but “ecological” means “no environmental impact” and we know very well that nothing constructed by man has no impact at all on the environment.
Due to the fact that there is no such thing as a law that establishes parameters to define a product as “ecological”, industries can use this adjective at will, and this creates confusion and mistrust in the consumer. Therefore, for clarity and to develop a critical conscience, a purchaser of consumer goods must gather information to understand whether the product concerned has really been designed and constructed respecting the environment. For centuries, profit has been the main aim of industries. The consequence is that important aspects such as product quality, safety and non-toxicity have been overlooked. Therefore, respect for the environment and for Man, which should be the first concern of a company towards the world and its inhabitants, is not often translated into actions that are worthy of mention.
All this has resulted in an abnormal consumption of resources, the pollution of the earth, of water and of the air and the accumulation of a large debt with nature that grows exponentially to the detriment of future generations. Practical and ethical reasons impose a U-turn in order to transform the destructive economy of the industrial era into a new way of conceiving the production of goods and services that contemplates the recovery of our planet’s health and improves the quality of our life.

Valcucine has been pursuing the satisfaction of the consumer’s needs for years by continuous and in-depth research into ecologically-sustainable design (green design). This means planning and manufacturing durable, recyclable, dematerialised products having very low toxic emissions, or even none at all, and that do not use wood coming from primary forests.

Clean Up the World is a community based environmental campaign that inspires and empowers communities from every corner of the globe to clean up, fix up and conserve their environment. Now in its 18th year, Clean Up the World, held in conjunction with the United Nations Environment Programme (UNEP), mobilises an estimated 35 million volunteers from 120 countries annually, making it one of the largest community-based environmental campaigns in the world.
The campaign brings together businesses, community groups, schools, governments and individuals in a range of activities and programs that positively improve local environments. Since the first Clean Up the World campaign in 1993 the improvements achieved due to the efforts of millions of concerned volunteers around the world have been astounding.

This year’s issue is biodiversity: although protecting biodiversity can seem like a complex issue there are a wide variety of simple actions that individuals and communities can take to make a difference. Here are just a few of the possible options that Members can choose from:

  • education programs
  • planting trees
  • waste reduction and recycling projects

Examples of community-led Clean Up the World activities include:

  • Recycling and resource recovery
  • Tree planting
  • Education campaigns
  • Water reuse and conservation
  • Competitions
  • Exhibitions
  • Fix up projects.

While participants are encouraged to hold environmental events on or around CUW Weekend (always the 3rd weekend in September), Clean Up the World is also designed to provide support to groups undertaking activities throughout the year.
Clean Up the World is associated with the Department of Public Information of the United Nations and is supported by, and collaborates with, a range of partner organisations in various countries.

Find out more on Clean up the world here

Today is Blog Action Day! We want to take part to it by analysing the causes of global warming, as the more we know about it, the more we get aware of its risks and be able to act against it.
Global warming is one of today’s major plagues of the Earth planet and its inhabitants. But what is global warming? So, should we prevent global warming or should we use our resources and skills to adapt to its effects?
There is a current debate about this that reveals two different approaches. The first, mitigation, is about limiting carbon dioxide (CO2) emissions in the atmosphere mostly by reducing human polluting activities. An example for this is the Kyoto Protocol. The second approach, adaptation, is about diminish society’s weakness to the consequences of global warming.

With the term ‘global warming’ we refer to the long-term set of changes affecting the planet’s climate, that is the overall increasing of the Earth’s temperature. As all living species depend on climate trends, global warming is a phenomenon affecting everybody.
Global warming directly influences the climate trends, so that it determines the rise in the number of extreme weather events such as hurricanes, floods, heat waves and droughts. Besides, the natural habitats, the biodiversity, and the overall quality of life are at risk. It is therefore important to understand the risky situation characterising out planet today. To do that, let’s now make a list of the different effects of global warming.

According to recent studies, only in the last 30 years the human activities have destroyed almost a third of the forests. As a matter of fact, about 10% of the planet’s land area is still intact forest, the boreal forest and the tropical rainforest. The forest loss directly influence the loss of biodiversity.

The planet Earth is characterised by a wide diversity of living species, the biodiversity. Therefore, the Earth has an inestimable value, recognized by all human cultures around the world. Natural biodiversity has many implications and has to be protected. The currently estimated extinction rate of vegetal and animal species is about 1,000 times faster than before the human presence and it is expected to increase around 10,000 times faster in the next 40 years.

The planet Earth is characterised by a wide diversity of living species, the biodiversity. Therefore, the Earth has an inestimable value, recognized by all human cultures around the world. Natural biodiversity has many implications and has to be protected. The currently estimated extinction rate of vegetal and animal species is about 1,000 times faster than before the human presence and it is expected to increase around 10,000 times faster in the next 40 years.
Many scientists believe the planet Earth is experiencing the first mass extinction since the dinosaurs’ death about 65 million years ago. The last IUCN’s World Conservation Congress in Barcelona has released a Red List of the living species at risk of extinction. In particular, the List speaks out that about 40% of 44,838 species catalogued are at risk, with over 3,000 of them classified as “critically endangered”, that is they are highly likely to dying out.

Another effect of global warming is the glaciers melted, has revealed by scientists. In the past this process was normal, but today glaciers are melting so fast that they are going to vanish from the earth forever. In fact, the increase in the world temperature prevents the falling snow to replace the amount of melting ice that normally melts.

As a direct consequence of glaciers melting is the increase in the sea levels. As a consequence of this, the sea level is expected to rise of 50 centimetres by 2100. Such an event would threaten areas such as Asia, where million of people live very close to rivers and flood plains.

The growth of world population in addition to the increase in the temperature levels, the demand of water is rising as well as the amount of desert areas. The World Bank has revealed that today 80 countries suffer from water shortages that threaten the quality of life. Besides, about 2 billion people have no access to clean water.

Because of global warming and mass tourism many natural areas, considered as ‘real wonders, are disappearing. The biodiversity is dying out. So the most popular vacation areas, such as the Carribean coral reefs or famous ski resorts, can no longer be granted.

The changes the precipitation and temperature can damage food crops, disrupting food production in some parts of the world the as well as contribute to the rise in the amount of insects that bring and spread dangerous illnesses.

In the last years, the quality of life has got worse: the world population increases daily as well as the amount of necessary amount of natural resources. Il 20% of the population consumes more than the 80% of the available resources. If the remaining 80% of population had the same consumption opportunities, 5 planets Earth would not be enough to satisfy everybody’s needs. Increasing the consumes, the man produce also a huge quantity of waste, damaging the ecosystem and seriously menacing the natural environment and biodiversity.

The effects of global warming are more and more spreading all over and are going to worsen the more we wait to take action and change our life-style. Let’s take action today!

Valcucine is doing its part in contrasting global warming reducing the enormous debt with the environment that Man has accumulated to the detriment of our planet. In fact, Valcucine has implemented some reforestation projects, so that the trees planted can transform the carbon dioxide created by industrial production into oxygen and so that the quantity of wood used to make furniture can be replaced.


“Man should not make marks in the sand that cannot be cancelled by the wind.”

Valcucine works for eco-sustainability by designing products that are 100% recyclable, as dematerialised as possible, with zero emissions of formaldehyde, that guarantee a long technical and aesthetic life and that use wood that does not come from the destruction of primary forests.
An example of all this are the Invitrum base units that are the utmost expression of eco-sustainable design.

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