Archives for posts with tag: global warming

Today is Blog Action Day! We want to take part to it by analysing the causes of global warming, as the more we know about it, the more we get aware of its risks and be able to act against it.
Global warming is one of today’s major plagues of the Earth planet and its inhabitants. But what is global warming? So, should we prevent global warming or should we use our resources and skills to adapt to its effects?
There is a current debate about this that reveals two different approaches. The first, mitigation, is about limiting carbon dioxide (CO2) emissions in the atmosphere mostly by reducing human polluting activities. An example for this is the Kyoto Protocol. The second approach, adaptation, is about diminish society’s weakness to the consequences of global warming.

With the term ‘global warming’ we refer to the long-term set of changes affecting the planet’s climate, that is the overall increasing of the Earth’s temperature. As all living species depend on climate trends, global warming is a phenomenon affecting everybody.
Global warming directly influences the climate trends, so that it determines the rise in the number of extreme weather events such as hurricanes, floods, heat waves and droughts. Besides, the natural habitats, the biodiversity, and the overall quality of life are at risk. It is therefore important to understand the risky situation characterising out planet today. To do that, let’s now make a list of the different effects of global warming.

According to recent studies, only in the last 30 years the human activities have destroyed almost a third of the forests. As a matter of fact, about 10% of the planet’s land area is still intact forest, the boreal forest and the tropical rainforest. The forest loss directly influence the loss of biodiversity.

The planet Earth is characterised by a wide diversity of living species, the biodiversity. Therefore, the Earth has an inestimable value, recognized by all human cultures around the world. Natural biodiversity has many implications and has to be protected. The currently estimated extinction rate of vegetal and animal species is about 1,000 times faster than before the human presence and it is expected to increase around 10,000 times faster in the next 40 years.

The planet Earth is characterised by a wide diversity of living species, the biodiversity. Therefore, the Earth has an inestimable value, recognized by all human cultures around the world. Natural biodiversity has many implications and has to be protected. The currently estimated extinction rate of vegetal and animal species is about 1,000 times faster than before the human presence and it is expected to increase around 10,000 times faster in the next 40 years.
Many scientists believe the planet Earth is experiencing the first mass extinction since the dinosaurs’ death about 65 million years ago. The last IUCN’s World Conservation Congress in Barcelona has released a Red List of the living species at risk of extinction. In particular, the List speaks out that about 40% of 44,838 species catalogued are at risk, with over 3,000 of them classified as “critically endangered”, that is they are highly likely to dying out.

Another effect of global warming is the glaciers melted, has revealed by scientists. In the past this process was normal, but today glaciers are melting so fast that they are going to vanish from the earth forever. In fact, the increase in the world temperature prevents the falling snow to replace the amount of melting ice that normally melts.

As a direct consequence of glaciers melting is the increase in the sea levels. As a consequence of this, the sea level is expected to rise of 50 centimetres by 2100. Such an event would threaten areas such as Asia, where million of people live very close to rivers and flood plains.

The growth of world population in addition to the increase in the temperature levels, the demand of water is rising as well as the amount of desert areas. The World Bank has revealed that today 80 countries suffer from water shortages that threaten the quality of life. Besides, about 2 billion people have no access to clean water.

Because of global warming and mass tourism many natural areas, considered as ‘real wonders, are disappearing. The biodiversity is dying out. So the most popular vacation areas, such as the Carribean coral reefs or famous ski resorts, can no longer be granted.

The changes the precipitation and temperature can damage food crops, disrupting food production in some parts of the world the as well as contribute to the rise in the amount of insects that bring and spread dangerous illnesses.

In the last years, the quality of life has got worse: the world population increases daily as well as the amount of necessary amount of natural resources. Il 20% of the population consumes more than the 80% of the available resources. If the remaining 80% of population had the same consumption opportunities, 5 planets Earth would not be enough to satisfy everybody’s needs. Increasing the consumes, the man produce also a huge quantity of waste, damaging the ecosystem and seriously menacing the natural environment and biodiversity.

The effects of global warming are more and more spreading all over and are going to worsen the more we wait to take action and change our life-style. Let’s take action today!

Valcucine is doing its part in contrasting global warming reducing the enormous debt with the environment that Man has accumulated to the detriment of our planet. In fact, Valcucine has implemented some reforestation projects, so that the trees planted can transform the carbon dioxide created by industrial production into oxygen and so that the quantity of wood used to make furniture can be replaced.

Let's make it green!

Let's make it green!

The importance assumed by the environmental issues has increased over the years with the level of economic development gained by the rich western countries. The fact the natural landscapes are diminishing cannot be hidden or ignored. More and more people are getting aware of the negative effects of human activities, with no exclusion. “Environmental consciousness” is getting part of the daily life and is slowly making people more responsible or, at least “conscious”, of the risks the environment is facing. Some people really believe this is a serious problem and are actively involved in improving the situation because they understand what is going on; others just try to change their behaviour because imposed by the government and some people simply ignore the evidence and continue their life normally, feeling they cannot do anything about it. In other words, people have different ways of thinking, and display sometimes contrasting behaviours, deriving in most cases from a lack of understanding
Scientists are already doing a good job by alarming the planet with the latest news and discoveries about the exact quantity of rubbish a person produces everyday. Wake up people’s mind and make them think about this problem is really the first step for the improvement of the environmental conditions.
Living in an economically wealthy society makes more difficult for people to perform an environmentally sustainable behaviour. In fact, surrounded by amounts of new products everyday, huge quantities of food at disposal at each corner, shops offering the latest commodities and the overall possibility to get everything you want, even more than you could imagine, life is too easy and comfortable to make a change, going against what the society offers you. Why should people decide to limit the consumption in their lifestyles? Unfortunately, people’s good sense is not enough to make them understand the importance of safeguarding the planet.

However, moved by their ethical sense and consciousness as well as by external inputs (commercial and non-), consumers have started to ask companies for products with a lower impact on the environment.
In answer to the challenge of the environmental issues, also companies have displayed different behaviours from one another, as consumers did. Some have decided to ignore the situation and postpone the problem, going on with the same way of doing business, while others have adapted their products development and management activities to the safeguard of the natural resources. Proactive companies understand the great opportunity given by sustainable development for growing and improving the quality of their business, giving high priority to the environment, with the investment of decreasing the polluting impact, for instance by the reduction of waste and the entering in the market with green products. These products are goods that do not damage the environment during all their life cycle; for example, a package made with recyclable materials.
Conscious of the enormous value of nature, Valcucine has implemented restores renewable raw materials and has founded Bioforest onlus. Besides, we work for eco-sustainability by designing products that are 100% recyclable, as dematerialised as possible, with zero emissions of formaldehyde, that guarantees a long technical and aesthetic life and that uses wood that does not come from the destruction of primary forests.

The problem today is that most firms still believe a green approach is not necessary to make profits, while it is more and more clear how the future depends on the way consumers and companies relate to the environmental issues.
In order to relate properly to environment and be ‘truly green’, it is important to be innovative, which is to be able to change and adapt to future trends and needs. Be creative, passionate about what you do and a good observer of the world around you. In practice, taking risks, making improvements in how business operates in terms of process and people. Believe in people, think long-term and save the planet might be a good trademark, or your personal ‘motto’ to keep in mind when you loose your way in sustainable business.


Alain Robert aka Spiderman in his last climbs, in New York and Frankfurt, showed a clear eco message to warn everyone about global warning.

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