Archives for posts with tag: green


Today, April 22, 2010, we celebrate Earth Day, a festival that is held in spring in the northern hemisphere, in autumn in the southern one. 40 years have passed since April 22, 1970, when twenty million Americans answering the call of Senator Gaylord Nelson first participated in a demonstration in defense of our planet and its resources. Born as university movement, over time, Earth Day has become an educational and informative event. Climate change is the greatest challenge of our time, but also represents the greatest opportunità to build a sustainable economy, now and in the future. Earth Day 2010 can be a turning point to advance climate policy, energy efficiency, renewable energy and green jobs.
Earth Day Network is now galvanizing millions who make personal commitments to sustainability. Earth Day 2010 is a pivotal opportunity for individuals, corporations and governments to join together and create a global green economy. Join the more than one billion people in 190 countries that are taking action for Earth Day!

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eco-friendly house

Wilkinson Residence (Portland , Oregon), designed by Robert Harvey Oshatz architect in 1997 and completed in 2004, is a forest-based house. Located on a flag lot, a steep sloping grade provided the opportunity to bring the main level of the house into the tree canopy to evoke the feeling of being in a tree house. A lover of music, the client wanted a house that not only became part of the natural landscape but also addressed the flow of music. One must actually stroll through the house to grasp its complexities and its connection to the exterior. One example is a natural wood ceiling, floating on curved laminated wood beams, passing through a generous glass wall which wraps around the main living room. But is this tree-hourse truly sustainable? Well, looking at these pictures, we realize the design’s characterized by many elements that do not seem really recyclable or with a low impact on the environment; the location is undoubtly eco-friendly but not sure of the materials and production methods used to build such a marvellous house. What do you think about it?

Talking about forests and the wood material, it is undeniably true that primary forest is an absolute asset for humanity, an ecosystem that has taken millions of years to give as an enormous flora and fauna biodiversity that, once destroyed, can never be reconstructed again. By penetrating the forest, the wood industry devastates gigantic areas, destroying animal and plant species and the cultural, nutritional and medicinal resources on which the native populations depend. The forest is also in danger due to the fires that prepare the territory for other, just as destructive, activities such as breeding and agriculture that prevent the growth of new trees. The forest is also vital for the rain cycle and to preserve the microclimate: in fact, deforestation contributes to the acceleration of global climatic changes on the Earth and increases the greenhouse effect. This is why it is important to avoid using wood coming from the primary forest and to favour species grown in purposely-created plantations or in European woods in which valid and certified forestry projects are in course.
Valcucine has no part in the exploitation of the primary forest and uses only wood species that come from plantations in which there is a balance between felling and planting.

Let's make it green!

Let's make it green!

The importance assumed by the environmental issues has increased over the years with the level of economic development gained by the rich western countries. The fact the natural landscapes are diminishing cannot be hidden or ignored. More and more people are getting aware of the negative effects of human activities, with no exclusion. “Environmental consciousness” is getting part of the daily life and is slowly making people more responsible or, at least “conscious”, of the risks the environment is facing. Some people really believe this is a serious problem and are actively involved in improving the situation because they understand what is going on; others just try to change their behaviour because imposed by the government and some people simply ignore the evidence and continue their life normally, feeling they cannot do anything about it. In other words, people have different ways of thinking, and display sometimes contrasting behaviours, deriving in most cases from a lack of understanding
Scientists are already doing a good job by alarming the planet with the latest news and discoveries about the exact quantity of rubbish a person produces everyday. Wake up people’s mind and make them think about this problem is really the first step for the improvement of the environmental conditions.
Living in an economically wealthy society makes more difficult for people to perform an environmentally sustainable behaviour. In fact, surrounded by amounts of new products everyday, huge quantities of food at disposal at each corner, shops offering the latest commodities and the overall possibility to get everything you want, even more than you could imagine, life is too easy and comfortable to make a change, going against what the society offers you. Why should people decide to limit the consumption in their lifestyles? Unfortunately, people’s good sense is not enough to make them understand the importance of safeguarding the planet.

However, moved by their ethical sense and consciousness as well as by external inputs (commercial and non-), consumers have started to ask companies for products with a lower impact on the environment.
In answer to the challenge of the environmental issues, also companies have displayed different behaviours from one another, as consumers did. Some have decided to ignore the situation and postpone the problem, going on with the same way of doing business, while others have adapted their products development and management activities to the safeguard of the natural resources. Proactive companies understand the great opportunity given by sustainable development for growing and improving the quality of their business, giving high priority to the environment, with the investment of decreasing the polluting impact, for instance by the reduction of waste and the entering in the market with green products. These products are goods that do not damage the environment during all their life cycle; for example, a package made with recyclable materials.
Conscious of the enormous value of nature, Valcucine has implemented restores renewable raw materials and has founded Bioforest onlus. Besides, we work for eco-sustainability by designing products that are 100% recyclable, as dematerialised as possible, with zero emissions of formaldehyde, that guarantees a long technical and aesthetic life and that uses wood that does not come from the destruction of primary forests.

The problem today is that most firms still believe a green approach is not necessary to make profits, while it is more and more clear how the future depends on the way consumers and companies relate to the environmental issues.
In order to relate properly to environment and be ‘truly green’, it is important to be innovative, which is to be able to change and adapt to future trends and needs. Be creative, passionate about what you do and a good observer of the world around you. In practice, taking risks, making improvements in how business operates in terms of process and people. Believe in people, think long-term and save the planet might be a good trademark, or your personal ‘motto’ to keep in mind when you loose your way in sustainable business.

modest_house
Designed by New York architect Jeffrey McKean, Modesthouse brings architecture home with an elegant balance of tradition and technology. With a refined structural system and generous use of glass, Modesthouse defines space and creates an intimate connection with the surrounding landscape. Modesthouse utilizes a system of pre-manufactured parts such as structural insulated panels (SIPS) for the roof, walls and floor, and FSC certified timber for primary framing to offer an affordable and practical high-end alternative to custom homes.

Valcucine recognizes great in value in Modesthouse, as it focuses on environmental consciousness combining sustainable building practices, green energy systems and the choice of materials and finishes, aspects which match with our corporate identity and guidelines.

To learn more about Modesthouse and its Systems click here.

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