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The days on which the “Salone del Mobile” furniture exhibition in Milan is held are the busiest of the year. In our agenda, events and openings intertwine with normal daily commitments preventing us from paying all the visits we would like. Nevertheless, this time it will be almost impossible to miss at least one visit to the Brera Design District where Valcucine offers a very special service to professionals of the sector and inquisitive passers-by.
Valcucine Temporary Laundry is the free laundry and ironing service that Valcucine makes available to design lovers during the “Salone del Mobile” exhibition. From Monday 11th to Sunday 17th April anyone who has signed-in on the web can bring his/her dirty laundry to the Valcucine Showroom in Corso Garibaldi 99, in Brera and pick it up during the afternoon of the next day. There is only one restriction:  the garments must be white.
This service will be offered with the collaboration of AEG, a worldwide leader in the washing machine sector, for as much as regards the technical information, and with Mammeacrobate who will give a live report on the experience and who will collaborate with us to run the laundry. As well as being a local service, Valcucine Temporary Laundry also launches a global product:  Valcucine’s Laundry line that will soon beautify the laundry area of homes worldwide with its design, functionality and with its ergonomic solutions.

Valcucine Temporary Laundry
11-16 April 2011
10 a.m. to 2 p.m. collection of laundry to be washed and ironed
3 p.m. to 7 p.m. distribution of washed and ironed laundry (distribution of the clothes collected the morning of the previous day)
at Valcucine’s showroom, Corso Garibaldi 99, Milan

Visit the facebook fan page with this event and sign up on-line to take part to Valcucine Temporary Laundry

 


Valcucine is glad to announce the opening of a new flagship store, in Brera Design Destrict, Milan, the district bearing the same name located the cultural heart and the art and design centre of Milan.
In a modern building with glass façades, a gallery of windows in a rigorous architectural style that are all of 5 metres high give a glimpse of, and anticipate the entrance to, the Valcucine world in Milan. An environment that is unique in its kind, born from the creativity of Gabriele Centazzo, leads to the soul and to the fulfilment of the entire Valcucine philosophy: a space that has not only been chosen as a showroom but that is also a place dedicated to culture and to many art forms and where the common denominator that connects all the elements is always eco-sustainability. It is with this spirit that Valcucine’s flagship store hosts “Eco Bookshop”, a library that is entirely dedicated to books on bio-architecture and ecology that can be purchased or just consulted. It is with the same spirit of lively open-mindedness and curiosity that Valcucine loves contamination of art and becomes a space that accommodates creations of contemporary artists that often inspire kitchen programmes such as Artematica Vitrum Arte. Constructed on a surface of 600 m2 and distributed on three floors, VALCUCINE MILAN | BRERA has been basically conceived as a showroom but is also a meeting place where one can chat and exchange ideas, a place to be trained and informed in and where one can deepen ones knowledge on the entire Valcucine universe as a whole. An industrial style of architecture, with ceilings at two different heights, plumbing in view, white walls and unfinished ones and natural wood floorings, it is the container from which Valcucine’s philosophy opens up onto the world.


At the ground floor and in the basement, the “Valcucine” and “Demode” kitchen programmes as well as the “Valcucine Living” living room programme are exhibited using a lively language that is both immediate yet sophisticated and in which minimalist shapes, colours and materials, such as aluminium and glass, stone and wood blend and express themselves in a formula that bears the unmistakable mark of this company. Kitchens and furniture follow one in a harmonious way suggesting refined solutions that are firmly anchored to the principles of eco-compatibility. Sculptures and wooden games, sketches and large drawings on the walls talk about sustainability, the design and creative dimension of the company, as if wishing to emphasise the strong and inseparable bond between all Valcucine’s projects and nature itself. The new flagship store wants to be one of the irremissible destinations of interior design professionals and of the general public as a whole. A shop window open to all, belonging to a company that has turned environmentally-friendly “design engineering” – i.e. the effort of harmonising aesthetic lines with the most cutting-edge technologies – into its strength.

Location:
Valcucine Milan Brera
c.so Garibaldi 99 Milano
T: ( +39) (0) 2 6597588

milano+design+week+2010
During Fuorisalone exposition in Milan, Valcucine presents its new showroom in the exclusive district of Brera. Unique in its kind, next to the kitchen designs guided by the philosophy of sustainability, a new area dedicated to art and culture is taking place: you will admire the installations on display, as well as visit the library entirely dedicated to bio-architecture and ecology.

Where:
Valcucine Milano Brera
C.so Garibaldi 99
MM2 Moscova

When:
14/19 April 2010 , h. 10am – 10pm

Opening cocktail:
wednesday 14 April 6.30pm
special guest: Sandro Chia

After answering the question “What is Italian Design?” with the “Italian Design’s Seven Obsessions” and “Serie Fuori Serie”, from the 27th March 2010 Triennale Design Museum presents  a new interpretation of Italian Design, called “Quali cose siamo” (Which thing we are).
Triennale Design Museum expresses once again its dynamic nature, keen on renovation and able to offer its visitors different perpectives. An emotional and involving museum experience, where  Valcucine is going to take part with its kitchen design creations: Artematica Vitrum and Artematica Vitrum Arte.

Artematica Vitrum - miniature

Artematica Vitrum - miniature

Artematica Vitrum Arte - miniature

Artematica Vitrum Arte - miniature

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